Apple's iPhone 5 beats Samsung Galaxy S4's adoption rate in North America - study

Credit: Chitika Insights

A new report by Chitika Insights regarding the adoption of smartphones in North America found iPhone 5 to gain new users the fastest, building Apple's lead in the U.S. and Canada.
Despite Apple's larger existing American install base, adoption rate of iPhone 5 ousted Samsung Galaxy S4 throughout the two months after each device' individual debuts. Just a week after iPhone 5 hit retailers' shelves, its users already generated nearly 4 percent of iPhone traffic.
Meanwhile, Galaxy S4 usage share is longer than expected, enjoying its adoption peak only between the fifth and ninth weeks. By the ninth week, iPhone 5 had 11 percent of Web traffic while Galaxy S4 held the single digit six percent.
The Chitika Insights report profiled late 2012 web analytics of Apple's iPhone 5 and early 2013 data for Samsung's Galaxy S4, charting adoption of each handset over the first two weeks after release.
The report likewise observed, though Samsung was not able to defeat Apple in terms of adoption, it succeeded in dominating the Android market of North America. Samsung phones ousted Android devices, giving the Korean electronics a plurality of the Android user base.
Both Apple and Samsung occupy a well-positioned spot to maintain their part in the global market share on smartphone devices. When it comes to sales figures, each of these electronics giants has its own strengths in North America.